Air ball

Two purposes: to point out Michael Lewis’ great profile of Shane Battier in the NYT Magazine, and to point out the epic fail online.

No graphical attempt at showing some stats, the point of the piece?

No interactive shot chart for seeing, say, how good certain players are from different spots on the floor?

No video footage of Battier playing defense?

Just about the only interesting multimedia piece is the photo spread on Battier’s shot-by-shot Kobe-stopping – which you can find in the print version. The options were limitless with this piece, especially considering the NYT’s ability and penchant for online experimenting. Fail.

At least they own the Globe.

Oh, and the article is great.

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